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BUSINESS IS WAR

IF You Want TO Win, Learn From Failures, Not success

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About Business Is War

Business Is War, is one of the most aggressive, no-BS, and eye-opening business books out there. Unlike traditional business books that sugarcoat success, this one dives into the battlefield of business, exposing failures, betrayals, misfires, and the brutal realities of winning.

THINK BUSINESS IS ABOUT SUCCESS? THINK AGAIN. IT’S ABOUT SURVIVAL.

Everyone wants to talk about winning in business. But what they don’t tell you is that most people lose—badly. Your biggest risk isn’t failing—it’s not knowing why you failed.

In Business is War, JT Foxx pulls back the curtain on the brutal realities of building empires, making millions, and—most importantly—surviving when the odds are stacked against you. Unlike other business books that celebrate wins, this no-holds-barred manifesto takes you deep into the trenches of failure, betrayal, deception, and strategy misfires—the lessons that truly separate the weak from the unstoppable.

THE BOOK THAT EXPOSES WHAT NO ONE ELSE WILL

Business Isn't Fair—It's Warfare – The truth about competition, dirty tactics, and why playing “fair” can cost you everything.

The High Cost of Low Visibility – Why your brand, marketing, and positioning are your first line of defense in business warfare.

The Billion-Dollar Mistakes Even the Richest Have Made When to collaborate, when to cut ties, and how the wrong decision has cost even the wealthiest fortunes.

Ready, Aim, Misfire – The brutal truth about why your sales, branding, and marketing might be losing you money instead of making it.

The Loyalty Lie How to navigate the treacherous world of business relationships, power plays, and backstabbing.

Scaling or Sinking? – Why most businesses fail when they try to grow—and how to make sure yours doesn’t.

War Stories from the Elite – Real failures, real losses, and real billionaires who recovered, reloaded, and came back stronger.

LEARN FROM THE ONES WHO SURVIVED THE WAR

This isn’t just theory. Through exclusive interviews and personal conversations, hear never-before-told stories from the world’s most successful people—GOATs, billionaires, and celebrities—who turned failures into fortune. Learn from:

  • Tom Cruise How a career once on the brink became a global dominance strategy.
  • Kevin Costner Reinvention, resilience, and relevance over decades.
  • Tom BradyThe mindset required to dominate and win, year after year.
  • Wayne GretzkyWhy thinking ahead is everything in business and life.
  • David Goggins How to push through pain, doubt, and extreme adversity.
  • Bruce Buffer How to turn a voice into a global empire.
  • Adam Coffey – How to scale, buy, and sell businesses like a pro, over and over again.

THE BILLIONAIRES WHO HAVE FACED WAR—AND WON

  • Jack Cowin The hidden strategies behind a $2 billion fast-food empire.
  • John CatsimatidisFrom grocery stores to oil and media mogul—how to dominate multiple industries.
  • John Paul DeJoriaFrom homelessness to building a global beauty empire (Paul Mitchell & Patrón).
  • Howard Schultz How he turned Starbucks into a worldwide empire—then had to fight to save it.
  • Tommy HilfigerThe collapse and resurrection of a global fashion powerhouse.
  • Alec Gores – The private equity billionaire who built an empire from nothing.

Most business books give you the highlight reel of success.

This book gives you the battle scars, the misfires, and the near-deaths—so you don’t make the same mistakes.

If you’re tired of business books that lie to you about how easy success is, this book will be your wake-up call.

World's #1 Wealth & Business Coach

about jt foxx

JT Foxx is a global entrepreneur and investor doing business in 55 countries and has clients in 104. His projects include owning his own social media company, tech investments, owning malls, multi-unit apartments, hotel, single family homes & development, global entertainment & experiential companies. JT Foxx loves to co-invest with others or fund 100% of deals and companies.

JT Foxx also is an international speaker who has spoken in 54 countries and has put on events with some of the biggest names in the world like Al Pacino, Sylvester Stallone, Arnold Schwarzenegger , Michael Douglas, Kiefer Sutherland, Cole Hauser, Phil Jackson, Jack Nicklaus, Calvin Klein, Donna Karan, Stedman Graham, Jillian Michaels and many billionaires.

JT Foxx during his very little free time loves to act in movies with Bruce Willis, Elizabeth Hurley and Alex Pettyfer. He has recently taken on a new challenge of becoming DJ Mega Foxx having appeared for the first time in front of 30,000 people in Germany.

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"Very easy to read with real life case studies on the points explained. One can understand the battles that the author, JT Foxx has experienced along the journey to get to where he is now. Once you read this ebook, you will not want to leave your screen. Very relevant to entrepreneurs and people who wants to grow and succeed in life."

Eng H.

"No fluff, just straight up reality of what happens in the battlefield called business. As I was reading through, I found myself thinking ‘yes, that is reality’ when thinking about the challenges I have had to overcome. JT lays it all out in a simple, easy to follow method that gets your brain to think, consider and ensure you have proper perspective on what it really takes to succeed. A must read for any entrepreneur to stay reminded of what will be required of them to turn your vision into reality."

Frank I.

"Business is War by JT Foxx is a game-changer. Unlike most business books that only focus on success stories, this one dives into the real, unfiltered side of entrepreneurship—the failures, setbacks, and tough lessons that actually make you stronger.Foxx doesn’t sugarcoat anything. He lays out the brutal realities of competition, branding, scaling, and navigating tricky business relationships. The best part? It’s packed with real-life examples from some of the most successful people in the world, making it both eye-opening and practical.If you want a book that gives it to you straight and teaches you how to not just win, but survive and thrive in business, this is it. A must-read for entrepreneurs at any level!"

Karissa T

"JT Foxx’s new book 'Business is War' is exactly what every entrepreneur needs to hear. Business isn’t for the weak, it’s about strategy, resilience, and outplaying your competition, and JT lays it all out with his raw, no BS truth style. As a real estate broker and investor, I know firsthand that success isn’t just about working hard; it’s about playing smart and staying ahead. This book is packed with real, actionable strategies that will push you to think bigger and move differently. If you’re serious about winning in business, this is a must-read!"

Cleopatra A.

"I’ve always believed that experience comes from mistakes, which is why Business is War resonated so strongly with me. This book doesn’t sugarcoat the realities of business, as it dives into the successes, failures, betrayals, and hard lessons learned by some of the most successful entrepreneurs. It’s an unfiltered guide that every business owner should read to better navigate the challenges of entrepreneurship."

Denis M.

CELEBRITY MOMENTS

THEY KNOW HIM — HAVE DONE BUSINESS WITH HIM — OR HAVE BEEN INTERVIEWED BY HIM

 THE BILLIONAIRES

Jt and Michael Dell

Michael Dell

Dell Computers

JT and Tommy Hilfiger

Tommy Hilfiger

Tommy Hilfiger

jt and howard shultz

Howard Shultz

Starbucks

JT and alec gores

Alec Gores

LA Billionaire

JT and John Paul DeJoria

John Paul DeJoria

Patron & Paul Mitchell

JT and John Catsimatidis-1

John Catsimatidis

NY Billionaire

oprah

Oprah Winfrey

American Host

Jack Cowin hungry jacks

Jack Cowin

Hungry Jacks

 THE GOATS 

jt and tom brady

Tom Brady

American Former Football Quarterback

JT and Wayne Gretzky

Wayne Gretzky

Canadian Former Ice Hockey Player

jt and jack nicklaus

Jack Nicklaus

American Professional Golfer

jt and lionel messi-1

Lionel Messi

Argentine Soccer Player

jt and phil jackson

Phil Jackson

American Former Basketball Player & Coach

JT and John Macrinrow-1

John McEnroe

American Former Tennis Player

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Gary Kasparov

Chess Legend

Bruny Surin

Bruny Surin

Canadian Gold Medalist

 THE HOLLYWOOD A-LISTERS 

JT and Julia Roberts

Julia Roberts

American Actress

jt and mark wahlberg

Mark Wahlberg

American Actor

JT and Stallone

Sylvester Stallone

American Actor

jt and vince vaughn

Vince Vaughn

American Actor

jt and pacino

Al Pacino

American Actor

jt and michael douglas-1

Michael Douglas

American Actor

JT and Elizabeth Hurley

Elizabeth Hurley

Actress & Model

jt and brooke shields

Brooke Shields

American Actress

Kevin Costner

Kevin Costner

American Actor

Mario lopez

Mario Lopez

American Actor

Rick Hoffman

Rick Hoffman

American Actor

JT bradley cooper

Bradley Cooper

American Actor

jt and mel gibson

Mel Gibson

American Actor & Film Director

jt and arnold schwarzenegger

Arnold Schwarzenegger

Former Governor of California

jt and charlie sheen

Charlie Sheen

American Actor

jt and dolph lundgren

Dolph Lundgren

Swedish Actor & Filmmaker

jt and christie brinkley

Christie Brinkley

American Model

jt and gabriel macht

Gabriel Macht

American Actor

jt and kiefer sutherland

Kiefer Sutherland

Canadian Actor & Musician

JT and Cole Hauser

Cole Hauser

American Actor

jt and jeremy piven

Jeremy Piven

American Actor & Comedian

jt asnd jessica simpson

Jessica Simpson

American Singer & Actress

jt and dr phil 2

Dr. Phil

American TV Personality

jt and john travolta

John Travolta

American Actor

jt and stedman grahm

Stedman Graham

American Educator & Author

JT and Bruce Willis-1

Bruce Willis

American Actor

Andrea Navedo

American Actress

Omarosa and JT

Omarosa Manigault Newman

American Writer

 THE CEO'S 

jt and jim keyes

Jim Keyes

7-Eleven & Blockbuster

jt and tim gannon

Tim Gannon

Outback Steakhouse

JT and Steve Wozniak

Steve Wozniak

Apple Co-Founder

JT and Jack Welsh

Jack Welsh

General Electric

JT and Michael Eisner

Michael Eisner

Disney

JT and Calvin Klein

Calvin Klein

Calvin Klein

JT and Donna Karan

Donna Karan

DKNY

JT and Anna Wintour

Anna Wintour

Vogue

JT and Richard Branson

Sir Richard Branson

Virgin Group

T and Zak Brown f1 racing-1

Zak Brown

McLaren F1

JT and Mark Cuban

Mark Cuban

Mavericks Owner

JT and Joe Foster

Joe Foster

Reebok Co-Founder

Salt bae-1

Salt Bae

Turkish Butcher & Chef

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Mark Bouris

Australian Apprentice

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Gary Vee

Marketing Guru

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Kimora Lee Simmons

Baby Phat

JT and Moira Forbes

Moira Forbes

American Journalist

Tonino Lamborghini

Tonino Lamborghini

Lamborghini

David Goggins

David Goggins

Motivational Speaker

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Brian Smith

Ugg Founder

 THE MUSICIANS  

JT and Bocelli-1

Andrea Bocelli

Italian Tenor

jt and 50 cent

50 Cent

American Rapper & Actor

Jt and Bret Michaels

Bret Michaels

American Singer & Musician

Jt and Vanilla ice 2

Vanilla Ice

American Rapper & Actor

JT and Jewel

Jewel

American Singer-Songwriter & Poet

JT and Gene Simmons

Gene Simmons

CEO & Founder

Andre Phillippe Gagnon

André-Philippe Gagnon

Canadian singer

JT & Marty Ray-19

Marty Ray Project

American Singer

 THE ATHLETES & SPORTS FIGURES  

jt and michael irvin

Michael Irvin

American Sports Commentator & Former Football Player

jt and bruce buffer

Bruce Buffer

UFC Announcer

JT and Cuttino Mobley 1

Cuttino Mobley

American Former Basketball Player

jt and michael buffer

Michael Buffer

American Ring Announcer

jt and jillian michaels

Jillian Michaels

American Fitness Guru

JT and Alex Volkanowski

Alex Volkanowski

UFC Champion

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Jimmy Johnson

Dallas Cowboys Super Bowl Champion Coach

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Dalin Watene-Zelezniak

Rugby Player

 THE COMEDIANS & REALITY TV STARS 

JT and Bethany Frankel

Bethany Franklel

American TV Personality & CEO

jt and jason alexander-1

Jason Alexander

American Actor & Comedian

jt and russel peters

Russel Peters

Candian Comedian

jt and gilbert gotfriend

Gilbert Gottfried

American Comedian & Actor

JT and Caroline & Sergio-1-1

Caroline Stanbury

British TV Personality & CEO

JT and Fredrik Ecklund

Fredrik Eklund

Swedish Real Estate Broker & TV Personality

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Simon Cowell

American Idol

JT & Barbara Corcoran

Barbara Corcoran

Shark Tank

**These are all people JT Foxx has met, done business with, or knows personally**

STEVE WOZNIAK

VINCE VAUGHN

STEDMAN GRAHAM

ARNOLD SCHWARZENEGGER

AL PACINO & SYLVESTER STALLONE

BRUCE BUFFER

50 CENT

FREDRIK EKLUND